Free Schema Markup Generator

Generate structured data (Schema.org JSON-LD) markup for any page type — Article, FAQ, Product, Local Business, Review, Event, Person, BreadcrumbList, and more. Get rich snippets in Google search results and boost your click-through rates for free.

✓ JSON-LD Format✓ 10+ Schema Types✓ Rich Snippets✓ Google Rich Results

Schema Settings

Generated JSON-LD Schema

Generating schema markup…

Select a schema type, fill in the details, and click Generate.

Schema markup (structured data) helps Google understand your content and display rich snippets — star ratings, FAQs, event details, product prices — directly in search results. Rich snippets increase click-through rates by 20–30% and are one of the most powerful (and underutilised) SEO techniques.

What is Schema Markup / Structured Data?

Schema markup is a standardised vocabulary of tags (microdata) from Schema.org that webmasters add to their HTML to help search engines better understand the content of a page. When Google understands your content through structured data, it can display rich results (also called rich snippets) in search results — enhancing your listing with stars, prices, FAQs, images, and more that make it stand out from plain blue links.

JSON-LD (JavaScript Object Notation for Linked Data) is Google's preferred format for structured data. It's a JavaScript block placed in the <head> or <body> that doesn't affect page rendering and is easy to add and maintain.

Schema Types & Their Rich Result Benefits

  • Article: Displays author name, publish date, and image in Google News and Web Stories.
  • FAQPage: Expands your search listing to show Q&A pairs directly in SERPs — doubling the space your result occupies.
  • Product: Shows price, availability, and star ratings in Google Shopping and organic results.
  • LocalBusiness: Enables address, hours, phone, and ratings in Google Knowledge Panel.
  • Event: Displays event date, location, and ticket price in Google Events search results.
  • Review: Shows individual review star ratings in search results.
  • BreadcrumbList: Displays a breadcrumb navigation trail in the URL of your search result.
  • Person: Helps Google build a Knowledge Graph entity for your personal brand.

Why Schema Markup is Critical for SEO in 2026

  • Rich snippets increase CTR by an average of 20–30% compared to standard blue link results.
  • FAQ schema can increase your SERP real estate by up to 300%, pushing competitors down.
  • Product schema enables Google Shopping integration and free product listings.
  • Google's Search Generative Experience (SGE) and AI Overviews increasingly rely on structured data to feature content.
  • Properly structured data helps Google build Knowledge Graph entities for your brand.

How to Add Schema Markup to Your Website

  1. Select the appropriate schema type for your page content.
  2. Fill in all relevant fields in our generator.
  3. Click "Generate Schema" to get your JSON-LD code.
  4. Copy the output and wrap it in <script type="application/ld+json">…</script> tags.
  5. Paste it in your page's <head> section.
  6. Test it using Google's Rich Results Test.

Frequently Asked Questions

Does schema markup directly improve Google rankings? +
Schema markup is not a direct ranking signal, but it significantly increases click-through rates by enabling rich snippets. Higher CTR sends positive user engagement signals to Google, which indirectly improves rankings. FAQ schema in particular can dramatically increase visibility by expanding your search result size.
What is the difference between JSON-LD, Microdata, and RDFa? +
All three are formats for adding structured data to web pages. JSON-LD is a JavaScript snippet in the head/body — Google's recommended format and easiest to implement. Microdata and RDFa are embedded directly in HTML tags. Always use JSON-LD for new implementations.
Why is my schema not showing rich results in Google? +
Rich results are not guaranteed. Google only shows rich snippets for pages it deems high-quality and when they enhance the user experience. Common issues: invalid schema (validate with Google's Rich Results Test), schema that doesn't match page content, or the page has insufficient authority.
Can I add multiple schema types to one page? +
Yes. You can add multiple JSON-LD blocks on one page — for example, an Article schema plus an Author (Person) schema plus a BreadcrumbList schema. Each should be in its own <script type="application/ld+json"> block, or combined as an @graph array.
Is FAQ schema still allowed by Google in 2026? +
Yes. Google still supports FAQPage schema. However, in 2023 Google reduced the frequency of FAQ rich results to only show for "authoritative government and health websites" in most searches. Implement it anyway — it still appears for many queries and builds structured data best practices.

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